![]() Nevertheless, the hype was far from unsubstantiated. Some companies continued with the hype, regardless of unmet deadlines. ![]() Wing, along with large delivery companies, including UPS and FedEx, was at the forefront of creating a buzz about this new and disruptive technology. In 2015, Google’s subsidiary, Wing, promised to start large-scale operations by 2017. To date, the service still does not exist.Īs early as 2013, various startups have been experimenting with drone deliveries. After Amazon completed its first package delivery via drone in 2016, the company continued to promise that Amazon Prime Air would be launched ‘next year’. Half a decade ago, delivery drones were touted as the next big thing. ![]() But there are a multitude of reasons for these setbacks. Then there are times when supporters of the tech have completely overstated its capability or readiness. There have been times when new technology has not made practical sense or has proven to be far more difficult to implement than first expected. This has certainly been the case with flying cars, nuclear fusion and even the cure for cancer. Another year or, in some cases, a further decade is added onto to the completion date. However, when that time comes, the technology often remains incomplete. Dates and time frames are established, suggesting that the general public will soon see wide use of a company’s latest brainchild. Instead, these ideas are reduced to sensationalized statements and promises. But implementation does not always come to fruition. Companies often make bold statements about the readiness of new technologies.
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